Musement strengthens supplier network in Africa with Activitar partnership

Milan, 13 February 2020

Musement, which is part of the Destination Experiences division of TUI Group, has executed a systems integration with Activitar Activity Suppliers, the leading activity management system in Africa, enhancing their combined offering in the African region.

With tickets for tours and attractions in over 1,000 destinations in 70 countries, Musement sought a supply partner in the African continent with an integrated booking platform to ensure that its agents and customers would benefit from services such as live booking availability. Activitar provides a robust, reliable and live inventory booking system with instant booking confirmation.

The partnership also provides Activitar suppliers across Africa a platform to engage with Musement about contracts for both B2C and B2B distribution in the TUI universe.

Michela Dioguardi, Senior Regional Manager for Middle East and Africa at Musement, said:

“We are really excited to be working with a partner such as Acivitar. They have a significant presence in Africa and its existing quality supplier base suits the needs and interests of our agents in this region."

“As popularity in travel to this region rises, more and more travellers are looking to explore African experiences. Musement aims to provide its customers with a comprehensive curated offering and the Activitar booking integration will enhance our efforts in doing so.”

As part of the agreement, Activitar provides Musement updates on its supplier base and facilitates important introductions between Activitar customers and Musement. Additionally, Musement will provide Activitar with information on policies and requirements for qualifying suppliers to ensure all supplier standards are met.

Pierre Kleinhans, CEO of Activitar, added:

"The integration that was executed by the Musement engineering team is an important step for Activitar. We aim to connect all major distribution channels and partnerships like this are very important to us on a global scale.

“We welcome the fact that Activitar has gained a market position from where we can help important distributors mobilize large volumes of live inventory in the region."

About Musement

Musement is the digital platform that allows you to book travel activities in over 1,000 destinations and 70 countries around the world. The service was created to help travelers discover and book things to do – from museum visits to city tours, food and wine tastings, sports events and wellness activities – wherever they go, with the goal of enriching their travel experience. The service is available in 8 languages through various digital touchpoints: the B2C websites and apps with the Musement and Triposo brands; the platform for travel agencies; while platforms and integrations have been carried out with countless online distribution partners, from Google to hotels.com.
Musement is headquartered in Milan and has offices in Hamburg, Amsterdam, Barcelona, ​​Dubai, London, Munich, New York, Orlando and Paris. The company has been certified as a Great Place To Work® and in 2018 was listed in the top 20 Best Workplaces® in Italy. In September of the same year, Musement became part of the German group TUI, the largest integrated tourism operator in the world. Following its acquisition, Musement has remained an independent company in the TUI Destination Experiences division (TUI DX). The collaboration and integration between the two companies has already brought significant benefits to both and a strong growth in combined turnover, which in the last year reached 600 million euros.