World of Coca-Cola self-guided tour
History & heritage tours

World of Coca-Cola self-guided tour

Free cancellation
Availability: Daily
Mobile voucher accepted
Duration: 2 hours
Do this because
  • Explore the myths and legends around the secret formula for Coca-Cola in the Vault of the Secret Formula
  • Taste over 100 drinks from around the world in the Taste It! Beverage Lounge
  • Make memories with friends and take selfies with the Coca-Cola Polar Bear
What to expect

Experience the history of the world's most famous beverage brand at the dynamic, multimedia home of the more than 130-year-old secret formula for Coca-Cola. Get closer than ever before to the vault containing the secret recipe, view more than 1,200 never-before-displayed artifacts and get a behind-the-scenes look at the bottling process. Take a trip around the world in a thrilling 3-D movie experience and tempt your taste buds with more than 100 beverages from around the world. Inside, you'll find there's a secret recipe to everything Coca Cola does. Make plans to visit the World of Coca-Cola in Atlanta, Georgia at Pemberton Place® to discover it all for yourself.

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What's included
  • Barcoded admission ticket allowing you to skip the ticketing window line
  • Tasting of 100 international and domestic Coca-Cola beverages
Reduced price
  • Child (3-12)
  • Infant (0-2)

121 Baker Street Northwest, Atlanta, GA, USA

Meeting point:

Please present your ticket at the red entry arch adjacent to the ticketing window upon arrival. Tickets may be printed or shown on a smartphone device as long as the barcode is visible.

What to remember
  • The health and safety of employees and guests of World of Coca-Cola is a top priority, and operations have been adjusted in compliance with guidelines from health and government authorities
  • Capacity reduced/controlled to minimize guests’ time in queues and to promote social distancing
  • Timed tickets must be purchased in advance. No onsite ticket sales
  • Face masks worn by all guests over the age of 2
  • Thermal temperature scans conducted for ambassadors and guests
  • Enhanced cleaning routines throughout the attraction
  • Coca-Cola Polar Bear experience adjusted to meet social distancing guidelines
  • Taste It! sampling experience altered to comply with FDA guidelines regarding self-serve beverages. Freestyle service unavailable
  • Parking is available at World of Coca‑Cola parking garage for a fee of 12 USD plus local taxes per vehicle for 0-4 hours or 17 USD plus local taxes per vehicle for 4+ hours
  • Powerchairs and mobility scooters are welcome. During peak attendance times, conventional wheelchairs are encouraged
  • Baby strollers are welcome and single strollers are recommended due to high traffic during peak attendance times
  • Pets are not allowed. Only guide dogs for the blind, service dogs for people with disabilities or working dogs in training are allowed inside the attraction
  • There is no coat or luggage check
  • Multiple language versions of World of Coca‑Cola Guide Map are available at the Guest Services Desk in the Lobby
  • Toddlers (ages 2 or younger) get in free with an adult ticket
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  • Monday – Friday: 10.00am – 4.45pm
  • Saturday – Sunday: 9.00am – 4.45pm
  • Last ticket entry is 4.45pm and the attraction will close around 6.30pm
  • Blackout dates: Thanksgiving, Christmas
  • Blackout dates, delayed openings, and early closures are subject to change, please visit the venue site for current hours of operation
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World of Coca-Cola
Booking fee
Good news! No extra fees are applied to this booking.
Cancellation policy
Receive a 100 % refund if you cancel up to 24 hours before the activity begins.

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