Whether you are interested in shopping at affordable H&M or exclusive Rodebjer, Stockholm is a city perfect for those with a passion for fashion, not to mention the prime spot for showcasing Swedish fashion.
If your biggest interests are shopping, learning more about Swedish fashion, or both, then dive into Swedish style both materially and mentally with this tour. Depending on your interest, the guide will cover everything from second-hand clothing to chic labels, brand shops known worldwide to local, single-location boutiques. Your shopping partner in crime a.k.a your guide will tell you the stories behind some of the biggest brands of today before you go in and occupy the dressing room (if you desire of course). Did you know that Filippa K started their journey by selling jeans out of the trunk of their car?
When you explore Stockholm on high heels (actually, it is recommended comfortable walking shoes), you will visit stores and brands such as H&M, Happy Socks, Nudie Jeans, and Grandpa to name but a few possibilities. To get from one side of town to the other, you'll hop aboard one of the local buses and travel to the island of Södermalm, Mecca of vintage, trendy, secondhand and local shops. What stores you visit depends on the day of the week and time of day, but no matter what they will ensure you have an enjoyable time getting to know Swedish fashion. If you want to, this would be the time to shop until you drop!