17 May 2017, Milan

Destination discovery service allows users to pay for tickets to tours and attractions in Italy via Apple Pay thanks to integration with Stripe.

Apple Pay is officially launching in Italy today and Musement is on board as one of the first companies in the country to enable their customers to book directly with their Apple Pay accounts (

Thanks to a simple integration with Stripe, the technology platform loved by some of the world’s most notable consumer brands such as Lyft, Deliveroo and Twitter, Musement joins the ranks of innovative companies worldwide offering Apple Pay as a means to purchase any of the tours and activities available in Italy.

Streamlining the payment process for travellers at home or abroad, offering Apple Pay will allow Musement users to simply touch the Apple Pay logo when they see one of the many tours, attractions and events on offer in cities across Italy and the payment will process immediately via their Apple Pay account.

Fabio Zecchini, Co Founder and CTO of Musement said, “We’re delighted to be one of the first companies in Italy to offer users the chance to purchase with Apple Pay. Musement has been at the forefront of technology developments in the travel sector over the past year and in 2017 we’re set for another year of rapid development so we can continue offering customers a simple, useful and fun experience when they look for things to do in a city. An important part of the overall experience of searching and booking activities is the ease with which you’re able to complete a transaction. Adding Apple Pay will ensure that Musement’s users are being offered the slickest purchasing process which we’re confident they will love.”

Apple Pay is a mobile payment and digital wallet service by Apple Inc. that lets users make payments using an iPhone, Apple Watch, iPad or Mac. It is available for users of Musement’s app, or via the website on Safari, Mac and iOS.

About Musement

Musement is the digital travel companion and personal concierge service for travel activities around the world, now available in 450 cities across 55 countries. The service was created with the aim of helping travellers discover and book things to do wherever they go, giving them access to a world of in-destination experiences and turning each user into a local wherever they go. Musement is available in 7 languages including English, Italian, French, Spanish, German, Portuguese and Russian on, iOS and Android.