Musement inks deal with Trenitalia bringing its destination discovery service to travellers on Italy's national train network

London 14th March 2017

Visitors to Italy’s most beautiful cities can now search, plan, book and redeem e-tickets for tours and activities while commuting on the train

Musement has today announced a strategic partnership with Trenitalia, the national train operator in Italy, which enables anyone booking travel on the trains run by the country’s national railway service to search and book tickets to an enviable number of tours and attractions in cities across the country

After purchasing a ticket, travellers can use the bespoke tours and activities platform developed by Musement to plan their itineraries including events, guided tours, museums and attractions. Encouraging travellers to enjoy the delights on offer throughout Italy’s famed tourist sites, the partnership brings the beauty of Italy’s cities to life and directly promotes the exploration of cultural heritage.

The initiative, which will include over 1,200 of Musement’s activities in 80 cities across Italy will be promoted to both leisure and business travellers via an email sent after a ticket is bought, so that anyone using Trenitalia will be able to benefit from an enhanced travel experience post purchase.

Alessandro Petazzi, CEO of Musement, said, “We’re thrilled to have won the pitch to provide additional services to Trenitalia customers after an international tender process. The partnership underlines our commitment to developing the very best in customer experience for both business and leisure travellers across the world, and speaks volumes for our technical implementation of highly specific, bespoke projects. We’re looking forward to offering our bespoke tours and activities platform to many more partners worldwide keen to offer an enhanced customer experience.”

Barbara Morgante, CEO of Trenitalia, said, “Trenitalia is constantly looking for new ways to engage travellers, offering additional services and enhancing the overall mobility experience. Our vision was to provide our customers across Italy with the ability to search and book activities in some of the most beautiful cities in Europe. Musement’s unrivalled catalogue of curated things to do, alongside an extremely talented development team, made it an obvious choice for us. We’re looking forward to delighting travellers with our new platform.”