Musement is a partner for the launch of tours and activity booking via Reserve with Google

Thanks to the new Google project, thousands of events and attractions from Musement are now bookable directly from Google Search, Maps and the Assistant

Milan, 22 November, 2018

Musement, the global tours and attractions discovery service, is among the partners selected globally by Google for the launch of tours and activities in Reserve with Google, which allows booking of main attractions, guided tours, and many other experiences directly from Google Search, Maps and the Assistant.

Thousands of products from Musement's top sellers are already bookable via Reserve with Google and several tens of thousands more will be available over time, thanks to constant additions of the latest and most exciting activities provided by Musement all over the world.

Once you have started searching for the desired activity (for example "Bike Tours"), look for the “Find tickets” button on a Business Profile on Google (or the “Schedule” button on the Assistant) and tap it. From there you can explore your options, select the number of tickets you need, prepay, and be on your way.

Musement has immediately focused on the technological development of its product to offer the end user a seamless and simple search and booking experience, based on sophisticated machine learning and artificial intelligence systems that recommend the best events in one place, based on users interests, local experts advice, weather and much more.

This has been complemented with over 35,000 bookable products from thousand of suppliers in different verticals - such as art, sports, food & wine, culture and guided tours of all kinds - and will soon add another 15,000 experiences for sun & beach destinations provided by the new TUI DX parent company.

Thanks to the partnership with Google, Musement's offer will now be accessible to an ever-wider audience, which will be able to reach the purchasing phase even more quickly and directly.

"Being part of this new project is not only a major advantage for millions of travelers looking for attractions in the best destinations in the world, but also an incredible opportunity for our huge network of providers of tour, activities and events. A move that will further strengthen our position in B2B2C strategic relationships and that will allow us to enhance our already huge network of partners ", commented Alessandro Petazzi, Musement's CEO and cofounder.

"Being selected by Google as initial partners in such an ambitious project confirms the role of Musement among the most technologically advanced companies on the travel market today and makes us proud and even more motivated to continue on this path. Our goal will be to create cutting-edge solutions to become the most important point of reference for tours∓activities suppliers willing to reach millions of users all over the world ", concluded Fabio Zecchini, Musement’s CTO and cofounder.

About Musement

Musement is a travel companion and personal digital concierge service for tourist activities and bookings around the world, now available in over 1000 destinations and 70 countries. The service was created with the idea of helping travelers discover and book experiences, wherever they go, giving them access to a world of activities and making them feel like in their own city. Musement offers content and booking options in more categories - from museums and guided tours to food and wine experiences through different touchpoints: the websites and the B2C apps of Triposo and Musement and the joint B2B APIs. Musement is based in Milan (HQ), Barcelona, Dubai, London, New York, Paris and Amsterdam. Musement is certified Great Place To Work® and is present in the top 20 of Best Workplaces® in Italy. Musement is available in 8 languages: English, Italian, French, Spanish, German, Portuguese, Russian and Dutch on, iOS and Android.

About TUI Destination Experiences

TUI Destination Experiences is the world’s leading provider of destination experiences. With 9,000 employees in 49 countries the company generates a turnover of 700 million euros. TUI Destination Experiences, based in Palma de Mallorca, offers 14 million customers a broad product portfolio of high-quality destination experiences such as excursions, activities, tours, transfers and guest service. TUI Destination Experiences sold more than six million activities and excursions last year. Through its subsidiary Intercruises, the company is the leading global cruise handling company. The company also owns Musement, one of the leading online platforms in the Tours & Activities market. It’s a crucial part of the company’s culture to be responsible for development of sustainable tourism in all of the destinations TUI Destination Experiences operates in. TUI Destination Experiences is part of the TUI Group, the world's leading tourism group.