An island where seasons and nature collide in a striking spectacle of colours, Hokkaido embodies the essence of a Japanese fairytale.

An island where seasons and nature collide in a striking spectacle of colours, Hokkaido embodies the essence of a Japanese fairytale. Nestled in Japan’s northernmost region, Hokkaido is a captivating island that effortlessly blends history, culture, awe-inspiring landscapes and a tantalising culinary scene.

1. Explore Sapporo.

A vibrant metropolis, Hokkaido’s capital blends modern, fast-paced ways of life with traditional roots. Known for its cool climate, warm-hearted locals, scenic parks, and diverse festivals, Sapporo shows a different side to its visitors throughout the year. Annual celebrations like the Winter Snow Festival and the summertime Fukushu-kyosan Sapporo Odori Beer Garden infuse the city with a festive spirit, accentuated by brilliant snow sculptures, delectable food stalls, and the world-renowned Sapporo beer.

2. Uncover Hokkaido’s National Parks

Cultural and natural treasures lie beyond bustling cities. Hokkaido is a nature lover's paradise. From the snow-capped peaks of Daisetsuzan National Park to the stunning lavender fields of Furano, this island has it all. Shiretoko Peninsula is a must-visit when exploring the island. A UNESCO World Heritage Site, this headland boasts untouched wilderness and striking natural scenery, Hokkaido’s wild side.

3. Get to know Hokkaido’s culinary scene

Hokkaido takes its food to a whole other level. Culinary hotspots can be found throughout the island, each with its own local delights. From Sapporo’s kaisendon and miso ramen found at Nijo Market and Curb Market to cosy village izakayas and stylish cocktail bars with panoramic views, serving up local sake.