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Local wherever you go

Musement helps travellers get the best from destinations by providing a great choice of local tours and attractions bookable on multiple devices. More than just "things to do", our range includes temporary, exclusive, hidden-gem and even free activities. Use our site for planning and our app for on-the-go decisions as you hack the city with hints and tips from local experts.

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Our Promises

Secure Booking
With Price Match
Save time with simple data-protected payment
Immediate Confirmations
Flexible planning with fast and hassle-free tickets/vouchers
24/7 Support
Talk to an expert for help on orders to advice with activities
Always a Great Choice
Competitive values across a variety of tempting activities

The company

Four well-proven entrepreneurs, we founded Musement in 2013 and have since expanded globally from our Milan HQ to serve over 450 destinations in 50 countries. We’re backed by several well-known European VC funds, including 360 Capital Partners and P101, and have connected more ticketing platforms for key attractions and hidden gems than anyone else in the travel industry.

Our ecosystem


Comprehensive activity planning and booking, with descriptions, images, reviews and all the facts in eight languages

Mobile App

Book and explore on the go, with local recommendations, maps, alerts and up-to-the-minute offers

Hotels Platform

Unlock the destination’s potential, drive online sales and enrich guests’ stays by offering the city’s most exciting options at reception

Personal Travel Agents

Our professional travel agents worldwide share in-depth local knowledge of culture, food, sports, romance and more by phone, chat or email

Travel Agencies Platform

Upgrade client stays beyond flight and hotel to earn extra revenue with tailor-made activities to suit all tastes. Simple, fast and secure!

Musement at a glance

55 Countries covered
40 Cities with local experts
450 Cities with activities
100+ Musement people and travel agents creating each experience
50k People enjoying our service each month
8 Languages we speak