Musement partners up with Bókun to grow tours and activities supply and activate more real-time bookings for its customers

Milan, March 27th 2018

Musement and Bókun have partnered up in order for Musement to get direct real-time access to all tours & activities suppliers and attractions using Bókun’s Tours and Activities Marketplace (The Bokun Marketplace).

Through the partnership Musement, which is a leading global travel discovery and booking service, will expand its real-time product supply in 70 countries, and get last minute access to some of the largest global tours and activities suppliers and attractions. In turn, Bókun’s customers, who are a part of the Bókun Marketplace, will enjoy having Musement as a direct distributor and promoter of their products.

Claudio Bellinzona, Co-Founder and COO of Musement:

“This new partnership with one of the best performing and fast-growing platform in the Tours & Activities sector is allowing us to grow our territorial supply coverage and reinforce our ability to better serve our customer base, with real-time availabilities and smoother user experience. Here at Musement we’re obsessed with improving our interaction with travelers and Bókun is definitely the right ally to support this mission.”

Hjalti Baldursson, CEO of Bókun:

“We see growing demand from tour and activity providers and online travel agencies to connect directly with each other. It’s imperative for both suppliers and sellers of tours and activities to streamline the booking process, as a great part of all bookings happens shortly before departure of a tour. We have been watching Musement grow fast in the last couple of years, and are inspired by their enthusiasm. We are excited to see the booking volumes of our customers grow through the strong volumes of Musement.”

About Musement

Musement is the travel companion that allows you to book tickets for activities and attractions around the world, in over 1000 destinations and 70 countries. The service was created with the idea of helping travelers discover and book things to do wherever they are, giving them access to a world of unmissable experiences. The company’s headquarters are in Milan with local offices in Barcelona, Dubai, London, Paris, Amsterdam and New York. Musement is available in 8 languages : English, Italian, French, Spanish, German, Portuguese, Russian and Dutch, on, iOS and Android. In December 2017 Musement was awarded the prestigious Great Place To Work® Italia Certification; it was later ranked among the Top 20 Best Workplaces in Italy (Medium Workplaces category).

Find out more about Musement

Musement Website: Musement Twitter: Musement Facebook: Musement Instagram:

Media enquiries:

Musement: Claudio Bellinzona, Co-Founder and COO: Tel: +39 02 45386 900

About Bókun

Bokun is the cloud-based sales, inventory and marketplace platform connecting the tourism industry (Tours, Activities, Car Rentals, Transportation and Accommodation). The Bokun Marketplace for tours and activities gives vendors the ability to sell their products and services online, as well as collaborating with each other, sharing their inventory in real time, cross-selling, and earning commissions. Tourism companies have made over 13 thousand collaboration and cross-selling contracts via the Bokun Marketplace.

Find out more about Bókun

Bókun Website: Bókun Facebook: Bókun Linkedin:

Media enquiries:

Bókun: Hjalti Baldursson, CEO: Tel: +354 499 3330