Walk through the history of Absolut Vodka in this guided tour which will teach you everything you need to know about one of the world’s most iconic spirits brands.
Your guided tour of Absolut Home will begin with an introduction to the man behind it all, founder Lars Olsson Smith. He was a visionary and fearless businessman who wanted to create a pure spirit, free of toxic impurities. This earned him the title of “King of Vodka" and a prominent placement of his portrait on every bottle of Absolut Vodka.
After an introduction inside Lars Olsson Smith's office, the story of Absolut Vodka continues through rooms filled with astonishing facts and happenings. You will learn facts such as why only autumn wheat from farms close to the facilities are used for production, as well as curiosities such as why pigs and cows are so fond of the Absolut Company.
You will also learn about the unique seed-to-bottle process and how to prepare Absolut's interpretation of a Cosmopolitan. But above all, you will be shown how Lars Olsson Smith's intrinsic creativity and renowned focus on social responsibility still serves as a compass and guiding star for all those who work at The Absolut Company.