The Heineken Experience is a thrilling self-guided interactive tour on which you will discover all the secrets of beer making and learn about the history of the world-famous Heineken brewery. There will be no shortage of surprises, including the chance to create a personalized bottle with your own name. Of course, at the center of the Heineken Experience there is the tasting of one of the most popular beers in the world!
Being one of the most famous and popular beers in the world, not finding Heineken in the menu of a pub or pizzeria is almost impossible! Beloved in Europe (and not only), Heineken is not only the domestic beer, but also an institution in Holland. It was born in Amsterdam in 1863 and has now become the third largest beer producer in the world.
In 1988, the Heineken family closed the old factory in Amsterdam to open a bigger and more modern one outside of town, using the first as an attraction for fans. It has been welcoming visitors from all over the globe for more than 20 years, and now offers visitors a range of interactive entertainment. Whoever loves beer cannot miss the Heineken Experience!