Heineken® Experience tickets
Attractions & guided tours

Heineken® Experience tickets

based on 308 reviews
Free cancellation
Language: English
Mobile voucher accepted
Duration: up to 1 hour 30 minutes
Safety measures applied
Do this because
  • Enter the world of the Heineken® brand and discover the secrets of how Heineken® beer is brewed
  • Enjoy an interactive show, take part in beer tasting and pour the perfect star-served Heineken
  • Taste of one of the world´s most popular beers including different homegrown varieties
What to expect

The Heineken® Experience is a thrilling tour on which you will discover all the secrets of beer making and learn about the history of the world-famous Heineken® brewery. There will be no shortage of surprises, including the chance to create a personalized bottle with your own name. Of course, at the center of the Heineken Experience, you'll be able to taste one of the most popular beers in the world!

Being one of the most famous and popular beers in the world, not finding Heineken® in the menu of a pub is almost impossible! Beloved in Europe (and not only), Heineken® is not only the domestic beer, but also an institution in Holland. It was born in Amsterdam in 1863 and has now become the third-largest beer producer in the world.

In 1988, the Heineken family closed the old factory in Amsterdam to open a bigger and more modern one outside of town, using the first as an attraction for fans. It has been welcoming visitors from all over the globe for more than 20 years, and now offers visitors a range of interactive entertainment. Whoever loves beer cannot miss the Heineken Experience!

Read more
COVID-19 information
The following health and safety measures are in place, so you can relax and enjoy your experience.
  • Visitor numbers are limited to reduce crowds
  • The experience complies with government regulations
  • Social distancing is enforced
  • Areas frequented by visitors are regularly disinfected
  • Hand sanitizers are provided for staff and visitors
  • Visitors are required to bring and wear masks
  • Guides and all other staff are required to wear masks
  • Tickets can only be purchased online
  • What's included
    • Entrance ticket to the Heineken Experience
    • 1 Heineken® beers
    • Guided tour
    Where

    Stadhouderskade 78, 1072 AE, Amsterdam

    Meeting point:
    • You may enter the Heineken Experience ONLY at the time you have selected during booking. Note there is a strict time policy, you must be on time.
    What to remember
    • For all of the guests it is required to show a proof of vaccination (QR code or other official proof), OR a negative test result, OR proof of recovery
    • The brewery is only accepting a limited number of guests, you may enter the Heineken Experience ONLY at the time you have selected during the booking
    • There is no entry without an online ticket. Note there is a strict time policy, you must be on time
    • If anyone has been sick in the restaurant or bar you will receive a call from the GGD, the Dutch health service
    • The Heineken Experience is very proud of its historical building. Unfortunately, this also makes it more difficult to be wheelchair friendly
    • You must be at least 18 years old to enter the attraction
    Read more
    When
    • Please refer to the calendar for updated starting times and availability
    • Time slots are available every 15 minutes
    • You may enter the Heineken Experience ONLY at the time you have selected during booking
    • Note there is a strict time policy, you must be on time
    Read more
    Provider
    Heineken Experience
    Booking fee
    Good news! No extra fees are applied to this booking.
    Cancellation policy
    Receive a 100% refund if you cancel up to 24 hours before the experience begins.
    What people say about this experience
    based on 308 reviews
    Great
    Excellent (155)
    Great (139)
    Average (13)
    Poor (1)
    Bad (0)

    You might also like

    Heineken Experience ticket and canal cruise
    Attractions & guided tours

    Heineken Experience ticket and canal cruise

    Discover the world of beer by visiting the Heineken Experience and relax on a canal cruise through all the famous canals of Amsterdam.

    free cancellation
    Available in:

    en 

    Van Gogh Museum entrance and Amsterdam canal cruise
    Activities

    Van Gogh Museum entrance and Amsterdam canal cruise

    Save time and money with a combined Amsterdam canal cruise and Van Gogh Museum ticket. Enjoy a canal cruise and admire artwork at the Van Gogh Museum.

    free cancellation
    Available in:

    en, it, fr, es, ar, +9  de, pt, ru, nl, ja, pl, sv, zh, ko

    Amsterdam 1.5-hour evening canal cruise
    Excursions & day trips

    Amsterdam 1.5-hour evening canal cruise

    See Amsterdam on a canal cruise at the time when the city is most beautiful at sunset. Glide along the canals when the buildings are illuminated in the dark.

    free cancellation
    Instant Confirmation
    Henri Willig cheese tasting with wine or beer
    Excursions & day trips

    Henri Willig cheese tasting with wine or beer

    Take part in cheese tasting at the authentic factory of Henri Willig in Amsterdam. Learn about the traditional cheese making process during this tasty adventure.

    free cancellation
    Available in:

    en, nl 

    GVB Amsterdam Public Transport
    Excursions & day trips

    GVB Amsterdam Public Transport

    Validity Flexible
    Instant Confirmation
    Madame Tussauds Amsterdam
    Excursions & day trips

    Madame Tussauds Amsterdam

    Validity Flexible
    Instant Confirmation
    Luxury canal cruise from the Anne Frank House
    Activities

    Luxury canal cruise from the Anne Frank House

    Sail along the Amsterdam canals on an open electric boat. Onboard you will the city's most famous monuments with a perfect view.

    free cancellation
    Instant Confirmation
    Evening canal cruise of Amsterdam with snackbox
    Activities

    Evening canal cruise of Amsterdam with snackbox

    See the famous UNESCO World Heritage canals of Amsterdam at its most beautiful time - at night! Experience the unique vibe of Amsterdam on a 1.5-hour evening canal cruise.

    free cancellation
    Available in:

    en, it, fr, es, ar, +9  de, pt, ru, nl, ja, pl, sv, zh, ko

    2nd World War tour in Amsterdam
    Activities

    2nd World War tour in Amsterdam

    Discover the sights of the Second World War in Amsterdam and learn more about the occupation time, which took a 5 years period, on this private tour.

    Duration 3 hours
    Available in:

    en, de, pt, nl 

    Instant Confirmation
    Amsterdam Canal Cruise from Damrak
    Activities

    Amsterdam Canal Cruise from Damrak

    See the highlights of Amsterdam on a 1-hour canal cruise. Admire the canal houses, the Westerkerk, the Anne Frank House and more.

    free cancellation
    Instant Confirmation