The tour begins in the heart of Times Square, once known as Longacre Square. Once chaotic and lively, this neighborhood transformed in the early 20th century into the glittering epicenter of American theatre. Here, you'll trace Broadway's evolution from vaudeville and opera houses to a global entertainment powerhouse.
As you walk past iconic venues like the New Amsterdam, Richard Rodgers, Majestic, and Shubert Theatres, you'll uncover Broadway's rich history, its Golden Age in the 1940s and 50s, its decline in the 1970s, and its remarkable revival into a cultural and economic force in New York City.
But the tour goes beyond the bright lights. You'll step into a professional theatre facility in nearby Hell's Kitchen, where the real work of Broadway unfolds. In these rehearsal studios, performers refine their craft, and you may even witness a rehearsal or, with actors warming up, choreography being practiced, or crews prepping for a show.
Throughout the experience, you'll hear personal stories and historical insights about the unsung heroes of Broadway: stagehands, understudies, marketers, and creatives, whose dedication keeps the industry alive. The tour ends back in Midtown, just steps from where it began, leaving you not only with memories of Broadway's iconic sights but a deeper appreciation for its enduring spirit.
Peek inside a reharsal studio
