Heineken Experience
Amsterdam
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Heineken Experience tickets and tours

How did Heineken become one of the world’s most popular beers? The company has a long history, but here are a few of the highlights of its evolution.I...

In the top 5 attractions for Amsterdam
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Entrance Tickets
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Museums
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The Heineken Experience is a thrilling self-guided interactive tour on which you will discover all the secrets of beer making and learn abou...

Duration
2 hours
Available in: English
Entrance Tickets
$ 21
Cruises and boat tours
(21)

Take advantage of this combination ticket that includes a one-hour canal cruise along the city's most famous canals and an entrance ticket t...

Validity
Flexible
Available in: English
Entrance Tickets
$ 35
City passes
(50)

Holland Pass will be your personal passport to one of the most picturesque regions in Europe. It grants you free admissions and discounts fo...

Validity
4 weeks, 2 days
Available in: English
$ 46
Bus tours
(13)

Take advantage of the combo ticket which allows you to discover Amsterdam on a hop-on hop-off bus tour and visit the famous Heineken Experie...

Duration
1 day
Available in: English
$ 37

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The inside story

How did Heineken become one of the world’s most popular beers? The company has a long history, but here are a few of the highlights of its evolution.

In 1869, Gerard Heineken switched from traditional top fermentation to the Bavarian method of bottom fermentation, producing a clearer, purer beer that kept longer. The new beer was celebrated for its quality and called 'Gentleman's Beer' rather than 'Workman's Ale'. By 1875, the beer had won a gold medal at the International Exposition in Paris.

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How to get there

Heineken Experience Amsterdam Amsterdam
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