Heineken Experience

Heineken Experience tickets and tours

How did Heineken become one of the world’s most popular beers? The company has a long history, but here are a few of the highlights of its evolution.I...

In the top 5 attractions for Amsterdam
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The Heineken Experience is a thrilling self-guided interactive tour on which you will discover all the secrets of beer making and learn abou...

2 hours
Entrance Tickets
$ 22
Unusual tours

Tour the former brewery of Heineken like a VIP!During this small group tour you'll discover the old brewery and get the chance to enjoy a pr...

2 hours, 30 minutes
Available in: English
$ 68
City passes

Holland Pass will be your personal passport to one of the most picturesque regions in Europe. It grants you free admissions and discounts fo...

4 weeks, 2 days
$ 49

Experience three authentic Amsterdam attractions with this combo ticket. Enjoy an Amsterdam canal cruise, entrance to the Heineken Experienc...

$ 71

Purchase a combination package that allows you to visit the most popular places in Amsterdam. You’ll get entrance tickets to the Heineken Ex...

$ 65
Bus tours

Take advantage of the combo ticket which allows you to discover Amsterdam on a hop-on hop-off bus tour and visit the famous Heineken Experie...

1 day
$ 48

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The inside story

How did Heineken become one of the world’s most popular beers? The company has a long history, but here are a few of the highlights of its evolution.

In 1869, Gerard Heineken switched from traditional top fermentation to the Bavarian method of bottom fermentation, producing a clearer, purer beer that kept longer. The new beer was celebrated for its quality and called 'Gentleman's Beer' rather than 'Workman's Ale'. By 1875, the beer had won a gold medal at the International Exposition in Paris.

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How to get there

Heineken Experience Amsterdam Amsterdam
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